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Soccer Aid is a biennial British charity event that has raised £6.5 million in aid of UNICEF UK through ticket sales and donations. The event is a football match between two teams of celebrities and former professional players, representing England and the Rest of the World. Television coverage began on ITV on 22 May 2006 in a show presented by Ant & Dec. Soccer Aid was initiated by Robbie Williams and Jonathan Wilkes. The event returned on 7 September 2008 and again on 6 June 2010. England beat Rest of the World in 2012.