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Amores De Mercado is a Spanish-language telenovela produced by the United States-based television network Telemundo and RTI Colombia. This limited-run series ran for 125 episodes from June 14, 2006 to January 12, 2007. It aired in Europe and the Middle East on Zone Romantica. This show was retitled simply Amores in mid-run. Head writer Basilio Alvarez was replaced by Eric Vonn and the storylines and characters went in a new direction. When Telemundo reaired the show in daytime in 2009, the shorter title was used for the entire series. BTV started to air this telenovela on November 22, 2006 in Bulgaria.