Story

With the rise of K-pop’s fourth generation, it’s time to take a step back and appreciate just how far this beloved genre of music has come. Join a number of the industry’s leading artists, including EXO, Stray Kids, Tomorrow x Together, Enhypen, Mamamoo, and more, as they take us back to the origins of K-Pop and walk us through the progression of the industry over the years. Giving us a glimpse of the industry from the perspective of the artists, the media, and the fandom, learn how K-pop has grown from its humble origins into a global phenomenon.